Hi, I'm

Abe Dearmer

I'm the CEO of Sendspark in Austin, TX. This is where I write essays on AI deployment in B2B sales — what works, what breaks, and what changes when you put an AI agent next to a rep instead of replacing them.

My pieces are essays from an operator, not analyst takes. I draw on real lessons from running a SaaS company that survived several platform shifts, from video personalization at scale as the new B2B default, and from the small handoff problems and vendor-evaluation traps that decide whether AI tooling actually compounds inside a sales team.

One essay a week. Subscribe below or read the archive.